PRIVACY POLICY

Last Updated: February 3, 2025

1. Introduction and Scope

Welcome to Lead Up Digital (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our Site and services. By accessing or using the Site, you agree to the practices described in this Policy.

We are THIAGO SOARES DA SILVA, a Brazilian business registered under CNPJ: 50.762.697/0001-06, with a principal office at R. João Huttl, nº 30, Bairro 25 de Julho, CEP 89.290-141, São Bento do Sul/SC – Brazil (hereinafter “we,” “us,” or “our”).

2. Data We Collect

2.1. Information You Provide Voluntarily

  • Contact details: such as your name, email address, phone number, or any other information you may provide when contacting us or filling out forms.
  • Business information: if you engage our services, we may collect data regarding your company’s advertising needs and goals.

2.2. Information Collected Automatically

  • Cookies and similar technologies: We use cookies and other tracking technologies to personalize content, analyze traffic, and improve user experiences.
  • Log data: This may include your IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.

2.3. Third-Party Analytics
We may use third-party analytics tools (like Google Analytics) to help us understand how users engage with the Site. These tools may collect data about your interactions with the Site.

3. Legal Bases for Processing (GDPR)

If you are located in the European Union or European Economic Area, we process your personal data under the following legal bases:

  • Consent: When you voluntarily provide information (e.g., subscribing to a newsletter).
  • Contractual Necessity: To perform a contract with you or to take steps at your request before entering into a contract.
  • Legitimate Interests: For purposes such as improving our Site, analyzing usage, and ensuring network security.
  • Legal Obligations: When necessary to comply with applicable laws or regulations.

4. Your Rights Under GDPR

If you are in the EU/EEA, you have the following rights regarding your personal data:

  • Right to Access: Request information about the personal data we hold about you.
  • Right to Rectification: Ask us to correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
  • Right to Restrict Processing: In certain circumstances, ask us to limit the way we use your data.
  • Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object: Object to processing based on legitimate interests or direct marketing.

To exercise these rights, please contact us at contato@leadupagency.com.

5. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request the categories and specific pieces of personal information we have collected, used, disclosed, or sold (if applicable).
  • Right to Delete: You may request that we delete the personal information we have collected from you, subject to legal exceptions.
  • Right to Opt-Out of Sale: If we sell personal information (we currently do not), you may opt out at any time.
  • Right to Non-Discrimination: You will not be discriminated against for exercising any of your CCPA rights.

To make a CCPA request, please contact us at contato@leadupagency.com. We may need to verify your identity before completing your request.

6. How We Use Your Information

6.1. Providing and Improving Services
We use your data to deliver our services, respond to inquiries, and improve the Site’s functionality.

6.2. Marketing and Communications
With your consent (when required by law), we may send you marketing communications about our services. You can opt out at any time by clicking the “unsubscribe” link in emails or contacting us.

6.3. Compliance and Protection
We may use your information to comply with legal obligations, enforce our Terms of Use, or protect the rights and safety of our users.

7. Disclosure of Information

We do not sell your personal information. We may share your data under the following circumstances:

  • Service Providers: We engage trusted third-party companies (e.g., hosting services, analytics providers) to perform functions on our behalf.
  • Legal Requirements: We may disclose information if required to comply with applicable laws, regulations, or legal processes, or to respond to valid government requests.
  • Business Transactions: If we undergo a merger, acquisition, or asset sale, your data may be transferred as part of that transaction.

8. International Data Transfer

Your personal data may be transferred to and processed in countries other than your country of residence, including Brazil and the United States. We implement appropriate safeguards to ensure your data is protected according to this Policy and applicable laws.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

10. Security Measures

We use administrative, technical, and physical safeguards to protect against unauthorized access or alteration of your personal data. However, no method of online transmission or storage is completely secure.

11. Children’s Privacy

Our Site and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us at contato@leadupagency.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after any revisions indicates your acceptance of the updated Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your rights under GDPR, CCPA, or other applicable laws, please contact us:

  • Email: contato@leadupagency.com
  • Phone: +55 (47) 98869-7602
  • Address: R. João Huttl, nº 30, Bairro 25 de Julho, CEP 89.290-141, São Bento do Sul/SC – Brazil